The owners of Kegel8 are passionate about helping people who are no longer in complete control of their body; from women affected by child birth to people who have had pelvic floor surgery. Their own brand packaging needed to reflect the high-tech and premium quality of their products but was lacking in this and didn’t have a brand coherence.
We solved this by making the brand colourways stronger, using more modern simple typography and distinct colourways for male and female products to help differentiate between the two markets.
