The recruitment market is very competitive and it can be difficult to stand out from the crowd and differentiate yourself from your competitors. Emmerson Kitney recruitment required two brochure-style leaflets that would do just this – and create a coherent brand message.
We produced a series of concepts that we felt fit the Emmerson Kitney ideology, and came up with the slogan ‘Creating Connections’. Meanwhile, we used their existing logo as a chain graphic in a playful style for the customer brochure, and a new illustrative style for the more corporate client version.
